Distribute your content
Access the post settings menu by clicking the settings icon in the top right hand corner of the editor and discover everything you need to get your content ready for publishing. This is where you can edit things like tags, post URL, publish date and custom meta data.
It's also where you can set your content to become members only or paid-members only for membership driven websites!
Feature images, URL & excerpts
Insert your post feature image from the very top of the post settings menu. Consider resizing or optimising your image first to ensure it's an appropriate size. Below this, you can set your post URL, publish date and add a custom excerpt.
In a membership publication, you can use the excerpt to display an introduction of the posts content to logged out visitors.
Tags & authors
You can easily add multiple tags and authors to any post to filter and organise the relationships between your content in Ghost.
The drop-down menu for post access allows you to quickly mark posts or pages as members only or paid-members only – giving you full control over who can access your content in a couple of clicks.
Structured data & SEO
There's no need to hard code your meta data. In fact, Ghost will generate default meta data automatically using the content in your post.
Alternatively, you can override this by adding a custom meta title and description, as well as unique information for social media sharing cards on Facebook and Twitter. This is especially useful for when you want to share public content that you'd like to generate organic traffic from to your site, or if you want to create custom social sharing cards to share members only content on social media to invite people to sign up for your content.
Ghost will automatically implement structured data for your publication using JSON-LD to further optimise your content. You can test that the structured data schema on your site is working as it should using Google’s structured data tool.
This tool allows you to inject code on a per post or page basis, or across your entire site. This means you can add custom styles, integrate with other tools and add unique tracking codes (like analytics).
Next: Connect your favourite tools
Now you understand how to create and distribute your content to the right people, let's explore some integrations so you can get your membership business set up with other apps & tools.